Your Donor Experience
What are you putting your donors through? How do they feel about it? What can you do to make it better? Brian Lauterbach is with Network for Good and he walks us through what works.
Brian Lauterbach calls in to talk about the value of Donor Experience for non-profits. How he suggests non-profits should consistently communicate with donors to keep track of their donors and maintain the relationships with them, stories from Brian on how Network for Good non-profit customers on dealing with retaining donors. Trends in 2018 on the horizon for non-profit organizations. The importance of donor engagement over donor management. How to leverage technology to engage donors and how to do it well.
Tony is joined in studio by the Vice President of Digital Marketing for Network for Good Lisa Bonanno chimes in on how to connect with donors. The data that should be used to keep track of an organization’s donor management (Donor Retention Rate, return on a campaign, Click-through rate).
Brian: On the source of the Donor: “How did the gift get to you?” What motivates giving: “Donors don’t give to your organization. They give it to the people they want to help.” Trends to look for in non-profits in 2018: “Desire to automate fundraising opportunities.” Brian’s most important point in improving the donor experience: “Non-Profits need to put a stake in the ground on what their donor experience is like.”
Lisa: On how technology has been used as leverage to engage donors and how to do so efficiently: “Facebook has changed the dynamic for giving.”